Location-Based Services Success Stories | Garudalytics

Location-based Service (LBS) is a software service for mobile device applications that requires knowledge about where the mobile device is geographically located in real time. The technology persistently identifies the user’s physical and geographical location, which is then used to perform services and functions.

For location-based services to operate successfully, the following four basic components are required:

  1. An application that uses LBS
  2. A positioning mechanism to collect geo-data
  3. A mobile network to transmit or receive data
  4. An analytics software running on a remote server to compute and deliver relevant data to the user based on geographic location.

Location-based services are transforming into powerful applications across sectors like healthcare, logistics, manufacturing, real estate, marketing, transport, tourism, etc. What LBS applications so valuable is the ability to collect data and track the routes and times of people and goods.

For instance, advertising and marketing agencies find that using location data helps companies and organizations run more successful campaigns. Location marketing insights help companies get more leads and increase customer engagement and response. They also understand their customers better, enabling them to deliver need-based solutions.

Premier advertising agencies use LBS through web and desktop applications to plan, monitor, and manage proximity-based ad campaigns. Data picked up by field workers from mobile survey applications can be used to decide the best areas for placing advertisements. Geospatial data can also be leveraged to create spatial density maps that can be visualized using dashboards to predict and analyze best-suited locations for business expansion.

Listed below are a few examples where Garudalytics has developed location-based GIS applications and derived brilliant outcomes using mobile location analytics.

Location-Based Services for Digital Advertising Campaigns

The era of location-focused marketing and advertising services using the latest technologies is also helping enhance the productivity and organization of online ad campaigns.

The collected real-time ground data can be easily plotted on maps irrespective of file format and extensions. Further analysis based on available geospatial functionalities such as marker clustering, heatmaps, 3D analysis, etc can help identify hotspots where the probability of ad campaign success could be the highest.

The location-based web GIS application so developed acts like an online monitoring system for managers and clients to achieve targeted advertisements and review ad campaigns based on location insights.

Location-Based Services for Real Estate Sector

Real estate is another major application domain where location-based services can be used. Property development planning can be based on a data-driven strategy using LBS for assessing a site in terms of value, market conditions, and surrounding context. Area-wise estimates of market rates can be pulled up based on historical data of the region. This provides entrepreneurs, dealers, and sellers with the flexibility and convenience of on-demand data for strategic investments or sales.

Location-based services provide a multitude of interactive insights to customers for property research when purchasing residential or commercial real estate. For instance, a prospective buyer can analyze and identify the proximity of markets, hospitals, and other important amenities of a property, based on their need.

Figure 4: Interactive Dashboard for Real Estate Insights; Source: Garudalytics

Garudalytics has developed an interactive dashboard for the transactions of real estate rentals and sales using location-based services. The dashboard helps people check details of area-wise property sales, rent, and mortgage transactions and derive quick insights on sales velocity, resale price trends, and rental activity in figures. The dashboard allows the user to choose micro-markets depending on their area, and enter specific time ranges, deal sizes, and rates to view transaction details on area-wise maps and figures.

In this light, our voice-based mapping product, the Garudalytics Smart Mapping (GSM) has the potential to cater to millions of users worldwide daily using location-based services across sectors. The GIS application uses a combination of location intelligence and artificial intelligence and is enabled to handle voice commands to perform multiple operations.

It can prove useful in analysing hotspots of road accidents, creating land use cover maps, and issuing route maps using only voice commands within seconds. GSM can directly publish location data to perform various analytical operations that can generate quick insights for effective decision-making and is set to take location-based services in India to the next level.